Press Release

Slow Fashion Moving Fast Across Australia

EFWAbannerPortrait.jpg

FOR IMMEDIATE RELEASE
(wrtiten by Robbin Whachell)

The second annual Eco Fashion Week Australia (EFWA) will expand to two states in November, 2018, taking place in Port Douglas, Queensland from Nov. 4 –10, and Perth, Western Australia from Nov. 15 –21.

The week-long events will feature local and international designers who practise sustainable, local, and ethical production, either by recycling or upcycling, or by using organic and natural materials which do not leave a carbon footprint.

Founded by Perth-based eco fashion designer and visual artist Zuhal Kuvan-Mills of Green Embassy, Kuvan-Mills is taking her passion to a new level this year through the generous support of Douglas Shire and Tourism Tropical North Queensland.

“We are still on a high from the success of last year’s event, but thanks to forward-thinking sponsors we’re now able to expand our audience and provide more options for local designers. We’re excited about our new partnerships and the change we can effect,” said Kuvan-Mills.

With fashion as one of the world’s largest pollutants, not to mention one of the least ethical trades, “What are you wearing?” is not just a question reserved for the red carpet. EFWA will bring awareness to fabrics and how our clothes are made; and make us think about where our clothing ends up after we’ve worn it – sadly, sometimes only once.

Kuvan-Mills seeks to prove that eco fashion can be just as stylish as its fast fashion counterpart, while remaining socially and environmentally responsible. Designers who have a passion for creating a world where garments have a clean and positive story are those who will be seen at EFWA. Last year’s festival held in Fremantle was packed with 44 national and international runway shows.

The events will connect minds, and inspire designers, communities, and nations to move toward slow fashion which is ethical and ecologically sustaining for our planet. Eco Fashion Week Australia is for everyone. It attracts knowledge seekers, artists, designers, local and international media, businesses and local government. It features design and textile art exhibitions, workshops, and seminars. Eco fashionistas can expect the same caliber of shows in 2018, as well as the return of the Anita Moon Awards of Excellence, and the ”Style it Green” challenge. EFWA will again present student designer shows and awards, collaborating with regional universities.

“Our goal is to ignite and inspire attendees to change their perspective on fashion. To take a good look at who is making their clothing, and be curious as to how it is manufactured,” said Zuhal-Mills.

EFWA has put out a call for designers who create with organic, recycled or upcycled fabrics, or use or create traditional hand-crafted textiles; use environmentally friendly fabrics (organic cotton, wool, alpaca, hemp, bamboo, silk ); show evidence of zero waste in their collection; use locally produced products. Strictly NO fur, and NO animal parts.

Eco Fashion Week Australia is proudly supported by Douglas Shire, Tourism Tropical North Queensland, Business Events Cairns & Great Barrier Reef, TheBahamasWeekly.com, Eluxe Magazine, Olio by Marilyn, Style Drama, Dowerin GWN Machinery Field Days and Loig’s Music Lab, Dene Selby Modeling Agency, Xpression Models, Claire Hair Boutique, Jane Milburn, ECU University, and Curtin University.

For more information, or for designer registration go to: ecofashionweekaustralia.com

About Green Embassy:
Green Embassy is an artisan clothing haute couture label celebrating the spirit of sustainability. In a unique fusion of timeless textile sculptures, traditional handmade techniques, organically certified materials and luxury quality. Created 100% by hand in Australia and certified by GOTS (Global Organic Textile Standards), the leading standard for quality assurance in organic textiles manufacturing worldwide. Using 100% handmade organic Australian alpaca, merino, silk and recycled natural fibres, each garment is beautifully unique. Each item is entirely hand crafted and hand dyed. Our knits are made from hand-spun yarns. More at: greenembassy.com.au

Curtain Fig Tree on the Atherton Tablelands.jpg

About Douglas Shire:
Located in the Tropics of Australia, Douglas Shire is the only place in the world with two adjoining World Heritage listed areas: the Great Barrier Reef and the Wet Tropics – which includes the ancient rainforest of the Daintree. With spectacular rainforest covered ranges, beautiful beaches, and a diversity of vibrant communities, Douglas Shire combines the best of a laid-back tropical lifestyle with world-class attractions and facilities. From the sophisticated worldly comforts of Port Douglas to the remote village atmosphere of Cape Tribulation, there are activities and opportunities to suit everyone. More at: douglas.qld.gov.au

About Tourism Tropical North Queensland:
Tourism Tropical North Queensland (TTNQ) is the Regional Tourism Organisation (RTO) for Tropical North Queensland and Cairns & Great Barrier Reef. We are responsible for promoting Tropical North Queensland as a travel destination around the world. The region includes Cairns, Palm Cove and the beaches, Port Douglas and Daintree, Kuranda and the Atherton Tablelands, Mission Beach and the Cassowary Coast, Cape York and the Gulf Savannah. More at: www.ttnq.org.au

Inaugural Eco Fashion Week Australia A Success

 

Press release by Robbin Whachell

FOR IMMEDIATE RELEASE

Inaugural Eco Fashion Week Australia a Success

Image by Simon Armstrong

Image by Simon Armstrong

December, 9, 2018 – The inaugural Eco Fashion Week Australia (EFWA) was held in Perth from November 23 to 27 in Fremantle at Victoria Hall. Radio host, Angie Ayers of Spirit Radio was the event emcee. The welcome to country ceremony was performed by the Baldja Moort Dancers.

Created by Zuhal Kuvan-Mills, the founder of Australia’s first internationally recognised organic fashion label, Green Embassy, the five-day event featured sustainable fashion from over 44 eco designers which included 11 international designer shows from countries such as Canada, Spain, India, Africa, Vietnam, Indonesia, and Japan. International designers were: Connally Mcdougall; Kirsten Ley; and Salvij by Gigi of Canada; Mymarini of Germany; Shravan Kumar from India; Merdi Sihombing of Indonesia; Studio Membrane by Hiroaki Tanaka of Japan; Heke Designs; and Senorita AweSUMO from New Zealand; Sylvia Calvo of Spain; and Things of Substance from Vietnam.

The EFWA Upcycling Challenge by Marilyn R. Wilson of Canada brought together 21 talented young international designers from 12 countries – Australia, Belgium, Canada, China, Germany, India, Luxembourg, Taiwan, U.K, U.S., Uganda and Venezuela – who each created one runway look from used men’s dress shirts.

Five designers from Africa were also featured on our runway in Malawi Maloto thanks to show curator Patti DeSante, founder of Tenzo Collaborations.

Australian designers who showcased collections on our runway include Alteva, Arcaro Couture, Azulant Akora, Barbwire Noose, Chaynika, Claudi, Curtin Springs, Eco Fashion Sewing, Elle Evans Swimwear, Fabric of Nature, Gemini Kite, Green Embassy, Jude Taylor, Lima Jordan, Madame Tikki Boutique, Merino Country, Simone Arnold, Sista of JAC, Skylark the Label, Stain by Justine Mcknight, Verdant The Label, and Vitamin by Sonalika.

Fashion design student work was seen from Curtin University, Edith Cowan University (ECU), and RMIT University. Kuvan-Mills also awarded graduate scholarships and showcasing their work on opening night were: D’arcy Coad / ECU; Jack Gardner / ECU; Jane Ziemons / ECU; Katherine Tavener / ECU; Llynnette C. Neil / ECU; Pei-Sun – Curtin Univ.; Julia English – RMIT. Overall 18 student runway shows were seen throughout the event. Curtin University (Australia) student showcases were provided by Abbey Forsyth, Claudia Marcial, Ella Steiner, Ivee Gail Gualao, Kate Hannah, Liana Marie McNeill, Molly Ryan, Paige Groves, Rebecca Timson, and Thivyah Retinasekharan.

Eco Fashion Week Australia promotes locally made, earth-friendly materials, highlights the preservation of textile arts, and traditional techniques in fabric making and dying and encourages zero waste, upcycling, and recycling.

The Anita Moon Awards of Excellence went to Sheridan Joyce / Skylark for Best Australian Emerging Designer; and to Rebecca Timson for Best Australian Student Designer. Olga Perkins received the Best Australian Home Sustainable Garments (Sewer and Knitter) Award.

Sista of JAC was awarded a 1-year licensee with Australian Made, a campaign which recognises products made or grown within Australia.

Screen Shot 2018-03-27 at 2.45.11 pm.png

For every EFWA ticket sold, $5 went to Sea Shepherd Australia, and another $5 went to the Rainforest Rescue to support their efforts to replant the Daintree Rainforest. Nicola Potter was the lucky ticket winner who received a 3-night stay at Bali Eco Stay.

A media preview was held in the Swan Valley on November 22 at Taylor’s Art & Coffee House in full Australian style and had an Aboriginal ‘Welcome to Country’ ceremony by the Baldja Moort Dancers along with an Aussie barbecue as 15 designers walked under the eucalyptus trees with one signature piece.

The opening gala and nightly runway shows were held at the historic Victoria Hall (Fly by Night Musicians Club) in Fremantle. Each night of shows featured the ‘Style it Green’ collection, where 5 audience members volunteered for a unique makeover with an op shop, ‘little black dress’ outfit styled by Dalija Vlahov, Eco Fashion Stylist. Participants walked the runway and took away a $25 gift certificate for the ReLoved fashion store (RSPCA op shop).

On top of fashions, eco education was a high point, as the “Disposable Planet” free seminar was held at Curtin University with the following speakers: Dr. Anne Farren, Head of Fashion Design at Curtin University; “The Impact of Fast Fashion on the Oceans,” by Jeff Hansen, Managing Director of Sea Shepherd Australia; “Salmon and Sustainability,” by Robbin Whachell, Hoy-Scott Watershed Society, Canada; “Australian Made Fashion: Leveraging ‘local’ in the branding process” with Ben Lazzaro, Australian Made Campaign Ltd.; “How the Future of the Fashion Industry is in Our Hands,” by Melinda Tually, Fashion Revolution of Australia and New Zealand; “How to Use Recycled Fashion to Build a Circular Economy,” by Edwina Huang, CEO Vivify Sustainable Textiles; and “Rethinking Clothing Culture,” with Jane Milburn, Sustainability Consultant, Textile Beat.

Eco workshops also covered repurposing plastic bags; upcycling, batiking, and clothing repair. Workshops were led by Marie Mitchell, Jane Milburn, Mariana Kirova, and Merdi Sihombing at the Taylors Art and Coffee House.

“I’d like to thank all of our sponsors who helped make our first event possible,” said EFWA founder Zuhal Kuvan-Mills. “I am grateful to the Perth community who came together to support the event. We have broken ground on a path toward a more sustainable future.”

Sponsors for EFWA 2017 were: TCFWA Australia, Australian Made Campaign, Fly By Night musicians Club, Taylor’s Art and Coffee House, Green Embassy, Dowerin GWN Machinery Field Days, Loig’s Music Lab, Midland Gate, RSPCA-Reloved Fashion, Mercado32, Bali Eco Stay, Curtin University, and Edith Cowan University.

Media partners for EFWA 2017 were Eluxe Magazine, The Bahamas Weekly, Peppermint, Olio by Marilyn, Style Drama, Textile Beat, MOCHNI.com, Kristen Leo, The Green Hub, Eco Warrior Princess, and tommie magazine.

EFWA hairstyling was provided by Salon Express, Claire Hair Boutique, Atone Wellness – The Inspiration of Hair and Beauty, Indigo Hair Design, Kave Studio, Urban Hair, Perfect Reflections, Shear Trendz, Hair and Soul Organics, and Jodie Hogg. Hair products provided by Natulique Certified Organic Beauty.

Makeup was provided by Nadia Duca makeup team, Janssen Cosmetics, and Elate Cosmetics.

Vegan shoes were provided by Beyond Skin.

Models were provided by Dene Selby Modelling Agency, Xpression Models, and independent EFWA models.

Photography and video was provided by Harry Leonard Imagery, Simon Armstrong, Aiden Green, Daniel Ada, and Jason Sharp.

For more information on Eco Fashion Week Australia go to www.ecofashionweekaustralia.com